How to Get the Right SEO Company

SEO or search engine optimisation is something that all websites should have as standard.  However, there are many people who do not understand how SEO works or what they should be doing.  These people should consider hiring web design companies in Kolkata.  The Kolkata SEO company will be able to complete the SEO for your website for you.  The only problem you could face is finding the right SEO company Kolkata to work with.

What is SEO?

When you look at an SEO company Kolkata you need to know what SEO is.  The goal of SEO is to communicate with the search engines so that they recommend your website above all the others.  You are also looking to create a good and seamless experience for the user.  To do this the SEO companies in Kolkata will need to know what the search engines look for and what they do not look for.

What Search Engines Look For

You should not trust that the web design companies in Kolkata are going to be offering the search engine what they want.  You need to know what the search engine is looking for to ensure that the company is working in your best interest.  There are four points that the search engine will look for and they are content, performance, authority and user experience. 

The content and authority are based on what you have on the website and how other websites view the content.  If other websites use your content as a source or reference then it is considered to have more authority.  The content also needs to be relevant and structured in an easy to read manner.

The performance of the site relates to the speed of the site and whether all aspects of the site actually work.  The user experience relates to the overall look of the website, the ease of navigation and the bounce rate that you have.  The higher the bounce rate, the lower the user experience is thought to be.

What Search Engines are Not Looking For

To determine if the Kolkata SEO company that you have hired is working correctly you need to know what the search engines are not looking for.  If the SEO companies in Kolkata are placing these incorrect techniques on your website then you could actually be penalised by the search engine.  There are three primary points that the search engines are not looking for and they are keyword stuffing, purchased links and poor user experiences.

Keyword stuffing is something that a lot of amateur SEO companies do.  By placing the keyword that you want to target several times in the content, you are going to be stuffing it.  The search engines feel that this makes the content irrelevant and hard to read which lowers the overall user experience.

Many companies and people will pay others to place links to their websites so that they can rank with SEO techniques.  This does not actually work as well as many people assume it will.  In fact, many search engines may penalise your website if they feel you have purchased links and not received them through organic means. 

The user experience of your website can be considered poor for a number of reasons.  One of these reasons is having a website that is hard to navigate.  Making the website easy to use will increase the user experience that you have.  This is something that the web design and SEO company that you use should be looking at.

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